Publication
In the poultry industry, margins are razor-thin, and every penny spent needs to pull its weight. For too long, poultry companies have leaned on diagnostics and contract labs as a crutch, ticking compliance boxes and relying on gut instinct to make important decisions. But outdated tools and guesswork does not make for a reliable strategy, and more tests aren’t the answer.
What if you tested less but gained more? What if fewer tests unlocked significantly more value – boosting profits, enhancing safety, and outpacing the competition? The diagnostics industry is ready for disruption, not because it’s failing, but because it’s stuck. Ancera is leading the shift from reactive diagnostics to proactive, data-driven action.
For the past decade, poultry diagnostics market has doubled in size, hitting $310 million in 2024 with labs swabbing flocks for Salmonella, Campylobacter, and more. It’s a compliance-driven machine: test, report, repeat.
But what’s the payoff? According to data from CDC FoodNet Fast, there isn’t one. Salmonellosis incidences have been relatively flat. The substantial reduction on Salmonella contamination of poultry products ended in the early 90’s and a 13x increase in testing volume has not yielded any further improvement in human health outcomes.
The old model is built to find problems, not fix them. Contract labs profit from every swab, every PCR, and every pathogen that’s detected. Their incentives reward repetition, not resolution. Ultimately, poultry companies end up with stacks of data, but no playbook to turn it into action.
It’s time to stop pouring money into a broken system and start moving toward something better.
Imagine a world where you test less but learn more about the overall health of your flock; Where samples become data points that tell you what to do next. That’s the movement Ancera is driving: fewer tests, smarter insights, and real results.
Here’s how it works:
1. Align Incentives with Outcomes: Forget paying labs to spot problems. Pay for predictions, root causes, and solutions that cut costs and improve safety. Ancera flips the script, because our success is tied to yours, not to endless testing cycles.
2. Unlock Value in Existing Data: You don’t need more tests. You need better use of what’s already there. Ancera integrates farm conditions, lab results, production history, weather, and plant systems into one cohesive picture. We spot trends and predict critical threats so you can act early.
3. Act, Don’t React: Incremental diagnostic improvements, like a slightly better PCR test, will not revolutionize the industry. Ancera’s Connected Complex turns data into alerts, work orders, and interventions, stopping issues before they start.
Ancera is building a smarter way forward, one that delivers for both your margins and your customers.
This movement is happening now. Poultry companies partnering with Ancera are seeing the proof:
More Production Days: A large integrator has already cut unnecessary downtime by using Ancera to pinpoint which barns were safe and which needed treatment. The result? Millions of dollars in new production days, plus better feed conversion and lower mortality, all with less testing.
Smarter Salmonella Control: A processor slashed PAA overspend by partnering with Ancera to optimize pH and concentration based on real-time microbial data. The result? Stronger safety, lower costs, and no extra swabs required.
Proven Value: A pharma company validated a premium vaccine’s efficacy in real-world conditions, fast and statistically sound, thanks to Ancera’s integrated insights. The result? Happier customers, shorter sales cycles, and bigger profits.
The poultry industry prides itself on grit and know-how. “The birds look good” has guided veterans for decades. But even the sharpest eyes can’t see everything. They can’t see Salmonella proliferating in a barn, or any of the incremental inefficiencies draining margins.
That’s where Ancera steps in. We’re not here to sell you more tests. We’re here to ask the right questions, find the right answers, and help you act before problems hit. Fewer tests, sharper insights, better outcomes—that’s the movement we’re building.
Tell us what’s keeping you up at night. Is it Salmonella creeping into the plant? Downtime eating your profits? Proving your interventions pay off? Ancera’s ready to solve your hardest problems with data, not just more tests.
Test smarter. Win bigger. Contact Ancera to start building poultry future where less means more.
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